Case Study PPC -- autotransportdepot.com
Autotransportdepot.com is a provider of auto transport services for the continental United States. They came to us to help get their site lifted from a ban from google organic results and to reduce their ppc costs while increasing the number of leads generated. We achomplished all three objectives.
Here's some info on our ppc results.
Total PPC Leads:
Up 45%
PPC costs
reduced by 32% per lead
How did we do it?
To list a few of our improvements, we were able to:
- Write better and more effective advertising copy, so that more people click on their ads
- Compose a more effective form so that a larger percentage of the people who came to the site, actually gave their information
- Simplified the design so that it was easier for people to find what they needed
- Made it so that they were less likely to drive their costs up by removing keywords that compete with each other
- Choose a position that maximized results on a budget (Bidding the most does not guarantee that you will get the most clicks)
- Analyzed their keywords - removing underperforming keywords and giving higher budgets to the best performing phrases
